T-Mobile Rumored to Begin Branding Changes to Shentel-Owned Sprint Stores on January 15th

2 min read
shentel logo

A tip received by The T-Mo Report indicates that the acquisition of Shentel’s wireless operations will be initiated on January 15th, and that T-Mobile will begin making branding changes on that date.

Shenandoah Telecommunications Company (Shentel) provides wireless services via the Sprint brand to a wide area of customers in central and western Virginia, Pennsylvania, and West Virginia, as well as parts of Maryland, Kentucky, and Ohio.

T-Mobile exercised it’s option to purchase the wireless operations of Shentel as part of the original affiliate agreement between Shentel and Sprint back in late August of 2020. At the time there were disagreements on sale price and other issues, however on November 3rd both sides agreed to resolve their differences and settled on agreeable terms. At the time the estimated date of completion of the appraisal process was January 20th.

Sprint stores in Shentel-owned markets have begun receiving T-Mobile store branding items such as window decals and signage with instructions to install them on the 15th. It’s unclear yet exactly what this means for the overall acquisition process. The original expected closing date for the deal is Q2 2021.

Thanks, Anonymous!

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