We’ve always associated Verizon with its big red checkmark logo. It’s been present in its branding in some form ever since the launch of the Verizon brand in the year 2000. For a while now, it had a relatively simple logo, with the “Verizon” wordmark and the checkmark. Now, Verizon is getting rid of the iconic checkmark with a new, redesigned logo, that changes a lot but doesn’t change much at the same time.
Verizon is entering a new era with a revitalized identity. The new Verizon logo tries to keep things relatively simple and familiar, while actually being a radical change. The new logo gets rid of the checkmark, but at the same time, the “V” in Verizon becomes the main element with a yellow center gradient glow in the middle of the V.
The logo itself, other than changing from black to red, remains almost completely unchanged, and the “simplified” wordmark version of the logo is just the red “Verizon” lettering in lowercase. The new logo, at least according to Verizon, reflects the “energy and dynamism of modern life.”
Interestingly, the left-side of the V seems to be able to take any form it wants for branding. Some examples are below, including an animated logo that shows the versatility of the new branding.
The yellow is also a bold new color choice that will sprint (wink) across the new branding. Signage will use red, white, and yellow as their theming colors, with text especially using the new yellow.
In addition to the logo refresh, the company is rolling out myHome, a customizable home internet and entertainment package, and an industry-leading trade-in program for smartphones in any condition. Verizon Access offers customers exclusive perks like concert tickets and more. We’ll be covering that in more detail separately, so stay tuned.
The new look will be gradually implemented across marketing channels and retail stores this week.
